Fran McConville is a midwife and a nurse, has a BSc in Zoology and an MSc in Health Economics. After being a VSO (volunteer) midwife in Bangladesh in the mid-1980’s, Fran spent much of her career in sexual, reproductive, maternal and newborn health and gender in South East Asia, Africa and the Middle East, working with a range of NGO’s and UN agencies and as a Health Adviser to the UK department of international development (DFID). Fran is currently the Midwifery Adviser to the World Health Organization, based in Geneva, providing technical and policy support to the 194 Member States. Fran lives with her partner and they have three grownup sons, all born at home with the compassionate expert care of highly educated and skilled midwives. She is passionate about the rights of women, newborns and their families to have access to quality midwifery care everywhere, the rights of midwives to high quality education, and ensuring that the care provided is based on evidence. Last, but not least, Fran believes that we must challenge medicalized assumptions in midwifery care and ensure that – as midwives – we must ask “different” questions.